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    Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will provide everything you need to know to get your AdWords account up and running, and set for success.
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    Back in August, Google introduced a new feature called Questions & Answers, or Q&A, in Google Maps. This feature allows you and other people to ask and answer questions about your business. Here's what you need to know to make the most of this feature.
  • Seven SEO trends to watch in 2018
    As we reach the fourth quarter of 2017, it's time to start thinking about the year ahead and what to expect from SEO in 2018. There are number of search industry trends that we've seen the very beginnings of this year and last, which will come into greater prominence in 2018. Here are seven you should be keeping an eye on.
  • Share17 Chicago: The key themes and trends
    Digital marketers gathered in Chicago last week for Share17, an event hosted by SEO and content marketing platform BrightEdge. The event provided a welcome opportunity to take stock of where the industry stands, discuss common challenges marketers are facing, and consider the upcoming trends we should all aim to capitalize on. Here are some of the key highlights.
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    The HTTP/2 protocol was published in 2015 with the aim of creating a faster, more secure Internet. Adoption has been gradual and is ongoing, but there are clear benefits for marketers who make the upgrade. So what exactly is HTTP/2 and how does it affect SEO?


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