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    The SEO industry has spawned a vast array of influencers, dispensing invaluable insights that businesses can apply to their own strategies. With luminaries like Rand Fishkin, Danny Sullivan and Matt McGee announcing their departures from the scene in the near future, who should SEOs follow for advice and best practices? Here are some of the best experts and resources in the industry right now.
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    Have you been wondering how to start owning Google’s featured snippets for your brand? The first, and most important, step in earning featured snippets is understanding how to identify “snippable” opportunities. Here are five ways to identify those opportunities.
  • How to escape Google’s filter bubble
    Over the years, Google has greatly increased the extent to which it tailors results to the user, with the aim of improving accuracy and relevance. While this can be helpful and convenient, many users find it disturbing - or unhelpful to their efforts in getting their site found by a wider audience. Here, we look at how, as a user, you can escape Google's filter bubble - and as an SEO, how you can penetrate it.
  • The 15 best Google Chrome extensions for SEO
    Google Chrome has taken a dominant position as the world’s favorite desktop browser, and it can be customized using tens of thousands of downloadable browser extensions. Among these are hundreds of SEO-themed extensions which can assist SEOs in every part of their work. Here are our 15 favorites.
  • Why site speed is as important as ever on the visual web
    As the internet has become a more important part of our daily lives, our online experience has evolved and we prefer much more visual content. But visual content, and its associated massive file sizes, slows down websites. Here's why SEOs shouldn't overlook this as an issue, and what can be done about it.
  • Switching to HTTPS: Is it really worth it?
    Ever since Google made the announcement that HTTPS is a ranking signal, there has been a lot of discussion around that extra ‘s’. While there are clear benefits, there is also a lot of nervousness around actually making the switch. So is it really worth it?
  • How to optimize your content for Q&As
    Google's Featured Snippets and the rise of voice search has made optimizing content for question-based queries more important than ever. What can search marketers do to ensure their content gets found?
  • 7 things to consider when choosing an ecommerce platform
    With ecommerce growing rapidly year-on-year, it's essential for online retailers to have the right technology to underpin their strategy. But with so many platforms now available, how can you tell which one is right for your business?
  • 6 ways to market your local business online (beyond Google Maps)
    Local businesses have lots of great opportunities to use digital channels to their advantage. Here are a few actionable ways to promote your local business online apart from the most important (and the most obvious) one: Getting verified on Google Maps!
  • Does it matter what department your SEO team is in?
    Whether in an agency environment or inside a business, your SEO team is affected by where it’s placed within the organization. So what are the options for where you locate your SEO team?


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